Getting more clients is largely based on one thing:  Building Credibility

If you're a new business owner or not getting the results you hoped for, you may be wondering how exactly does one do that? Here are a few key takeaways I really enjoyed from "Book Yourself Solid."

First of all, develop your brand. 

It's not just for big corporations.  This helps you define how you want to be known in your market.  Your personal brand should look, think, feel, & sound like you!  Keep it clear, consistent, authentic, memorable, meaningful, & personal.  

Do you have a website built & updated?

Don't do it yourself unless you are skilled in doing so.  It's worth the money to have a professional do it for you.  

Have a professional Email address that ends in your domain name. 

Have good quality business cards. 

Nothing crazy unless you are trying to stand out as a designer or something pertaining to business cards.  

Make sure your social profiles represent you professionally. 

Do not underestimate the how important your personal Facebook page is to how people see you professionally.  

Have professionally produced photographs taken and display them on your website, LinkedIn and other social media profiles, as well as all your promotional materials. 

Not having photographs readily available on your website or marketing materials leaves potential clients wondering what you have to hide, plus not giving them the opportunity to connect with you!  

Did you know social science suggests that when people don't know you, if they see you in pictures in different settings, they begin to feel that they do-- that's pretty powerful!  

I truly believe in the power of a great headshot-- it not only builds confidence with your potential clients, but in yourself!